How DOJO AI Became an Unmatched Copilot in Our Performance Marketing Engine
When you manage paid media for a company like Ecologi, every decision matters. Budgets aren't just numbers on a spreadsheet—they represent real opportunities to accelerate climate action.
That's why we've always been selective about the tools we bring into our workflow. We're not looking for replacements. We're looking for multipliers. Partners that can extend our expertise, sharpen our thinking, and help us act faster without losing precision.
DOJO AI has been exactly that: a copilot, not a substitute.
Turning a Google Ads Challenge Into a Scalable Win
Earlier this year, we faced a major task: restructuring a large, outdated Google Ads setup. Our goal was to reallocate spend towards the highest-value opportunities with meticulous precision.
With DOJO AI, we went beyond surface-level metrics. It surfaced patterns buried deep in the data, flagged inefficiencies we hadn't spotted, and modelled the impact of different budget allocation scenarios.
Working alongside our team, DOJO AI helped us design a new campaign structure - modernised, streamlined, and built to capture more high-intent buyers. As a result, we saw performance efficiency increase by more than 200% quarter-on-quarter. For us, this wasn't just a marketing milestone - it meant more businesses discovering Ecologi and, in turn, scaling their own high-integrity climate action.
Seeing What We Couldn't See Before
Another area where DOJO AI proved invaluable was in impression share and ad rank analysis. It pinpointed where we were being outranked, quantified the cost of inaction, and supported us in refining our landing pages to better convert the right traffic.
And one of the biggest advantages for me, leading paid media, is how DOJO AI integrates—through the API—with all our platforms: ad accounts, website analytics, and Google Analytics. By cross-referencing and analysing these data sources together, DOJO AI unlocked insights that would otherwise be trapped in silos. It's like going from peering through keyholes to stepping outside and seeing the whole landscape.
Decision-Making, Together
We make decisions as a team, and DOJO AI has strengthened that process. It doesn't just hand us data: it gives us context, helps us prioritise, and makes it easier for us to align on the actions that matter most.
This means:
Sharper decision-making: Understanding the "why" behind performance shifts before they become problems.
Smarter prioritisation: Zeroing in on the 20% of actions that drive the majority of results.
Better collaboration: Equipping our designers, content creators, and campaign managers with actionable insights they can use immediately.
The People Behind the Platform
While the AI is impressive, we've also been supported every step of the way by the DOJO AI team. They've challenged our assumptions, helped us see blind spots, and worked with us to get the very best out of the technology. That human partnership has been as valuable as the tool itself.
Why It Matters for Ecologi
For us, marketing performance isn't an end in itself. Every efficiency gain, every improvement in ROAS, directly translates into more businesses joining Ecologi's platform and funding climate action.
By capturing the right businesses more effectively, we're helping them reduce their emissions, restore nature, and report their progress—the three pillars of our 3Rs framework. That means greater financing of high-integrity projects worldwide, and more momentum towards our vision: cultivating an Earth where people and planet thrive.
The Bottom Line
DOJO AI hasn't replaced our strategy, but has amplified it. And when you pair that capability with a human team that's as committed to your success as you are, you get something rare: a true force multiplier.
For Ecologi, the result has been more efficient campaigns, better use of budget, and ultimately, more capital directed towards climate projects that make a real difference.
About Ecologi
Ecologi is the UK's climate action platform trusted by 24,000+ businesses, empowering thousands of companies to take credible steps on their net-zero journey. Through our Reduce, Restore, Report framework, we help organisations cut emissions, fund high-integrity climate solutions, and share their progress with confidence. Climate leadership starts here.
If your business would like to speak to the Ecologi team get in touch here.
Andrea Piras leads paid media at Ecologi, where every marketing decision directly impacts climate action funding for high-integrity environmental projects worldwide. Connect with Andrea on LinkedIn to discuss performance marketing for climate-focused organizations.
Ready to amplify your marketing strategy with an AI copilot that integrates across all your platforms? Discover how DOJO AI provides the strategic intelligence and cross-platform insights that help marketing teams make sharper decisions and achieve breakthrough performance improvements.
