FOR DTC & COMMERCE BRANDS

Shopify shows you revenue.
It doesn't show you what you actually kept.

Shopify shows you revenue. It doesn't show you what you actually kept.

DOJO reads your orders, ad spend, and margin together, so you know your real CM2 and CM3, not just what sold. Replace three tools and the spreadsheet that's tracking your true numbers right now.

Book a demo

Talk to our team

Book a demo

Talk to our team

Trusted by DTC and Commerce brands

Trusted by DTC & Commerce brands

THE PROBLEM TODAY

Shopify tells you what sold.
It doesn't tell you what you made.

Shopify shows revenue. It doesn't show CM2, CM3, shipping, duties, or discounts, not without pulling every report by hand.

The real numbers live in a spreadsheet on someone's laptop, not in any system the rest of the team can open.

The founder holds every login and every piece of tribal knowledge. If they're out for a week, no one can answer a basic margin question.

THE OUTCOMES

Real results from DOJO customers.

Content output, in half the time.

Faster marketing reporting

0.914

R² on a self-built marketing mix model.

More page 1 keywords in 79 days

2 weeks

How fast campaign analysis now runs.

HEALTH BOARD

Every order, checked against its own history, not an industry average.

The Health Board pulls order data from Shopify, spend from your ad accounts, and email performance from Klaviyo into one place, and checks each number against your own trailing history. It becomes the system of record that used to live in a spreadsheet only one person could open.

AGENTIC WORKFLOWS

Skip the Monday reconciliation.

DOJO runs the reconciliation across Shopify, Klaviyo, and your ad accounts end to end, and hands you the finished report. No three exports, no manual joins, no hours lost to a ritual that repeats every week.

ASK SENSEI

Ask what you actually made last month. Get an answer, not a support ticket.

Ask what your margin looked like after shipping and discounts, and Sensei answers directly, already cross-referenced against your orders and ad spend. No dashboard filter to build and no attribution ticket stuck in a queue.

FEATURED CUSTOMER

£40M+

Revenue modeled.

128

Weeks of data.

0.914

R² on held-out test data

Thrudark built its own marketing mix model with DOJO, and it explains 91% of its weekly revenue.

ThruDark, a DTC apparel brand, built a marketing mix model with DOJO using Saturation OLS across 128 weeks of data and more than £40m in revenue, spanning Meta, Google, organic search, email, and promotional events. During ThruDark's "Strike Ops" promotional events, DOJO also builds a full daily trading report, covering new and repeat customer revenue, paid efficiency, market and product splits, and cohort profitability, in the time it would have taken to open Excel.

Read the case study

Thrudark built its own marketing mix model with DOJO, and it explains 91% of its weekly revenue.

"That's not AI saving me a bit of time.
That's AI doing a job that previously required a dedicated analyst."

"That's not AI saving me a bit of time. That's AI doing a job that previously required a dedicated analyst."

"That's not AI saving me a bit of time.
That's AI doing a job that previously required a dedicated analyst."

Julio Taylor

CEO at Thrudark

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FREE GUIDE

The DTC guide to true margin, not just revenue.

Want a framework for tracking CM2 and CM3 without pulling three reports every Monday?

Get the free guide

illustration of a PDF document - DTC Guide to true margin

FAQ

Frequently asked questions

How is this different from a dashboard bolted onto HubSpot?

A dashboard shows you your CRM data on its own. DOJO cross-references that data against your ad accounts, your campaign history, and your Shared Library, and tells you what to do next.

Do we need to rip out our current stack?

No. DOJO connects to HubSpot or Salesforce, your ad accounts, and your existing reporting, and reads them together. Nothing you're already running has to change to start.

How long does setup take?

Most teams are up and running in under 15 minutes once they connect their ad accounts and CRM. Sensei and the Health Board start reading your history right away.

Does this replace our current attribution setup?

DOJO replaces the manual work of joining ad spend and CRM data by hand. If you're running a dedicated attribution system already, DOJO adds the cross-channel view and campaign history that system doesn't track on its own.

See your true margin, not just your revenue, in your first Health Board session.

Book a demo

WIRED Magazine Top 100 Startups

G2.com 4.9 out of 5 stars

WIRED Magazine Top 100 Startups

G2.com 4.9 out of 5 stars

See your true margin, not just your revenue, in your first Health Board session.

Start a demo

Shopify shows you revenue. It doesn't show you what you actually kept.