How DOJO AI became our strategic marketing co-pilot

Adam Boita, CMO of Ecologi

Guest Blog: ‘How DOJO AI became our strategic co-pilot’

Finding our space

I was looking to see how we evolve Ecologi’s positioning with our recent acquisition of Net Zero Now. What I didn’t expect was how an AI would become a valuable thinking partner in the process.

I started with our current positioning and value proposition: “Climate action you can trust - fund high quality, high integrity climate solutions.” It’s a positioning that continues to serve us well, helping build a community of 24,000+ businesses committed to taking climate action. But with the acquisition and our ambitions to move upmarket, we needed something more.

We’ve been trialling DOJO AI since it started but this is where it surprised me - becoming a strategic sparring partner. I already had done some deep competitor positioning analysis but it allowed me to quickly test other entirely different routes offering up other mapping alternatives and its ability to help visualize competitive positioning, looking at dimensions like leadership versus industry solutions, and platform completeness versus industry specificity.

While competitors clustered around either generic enterprise solutions or functional-led propositions around carbon accounting, sustainability data management we could own a more aspirational unique space using the combined USP of both Ecologi and Net Zero Now: sector-specific protocols combined with best-in-class climate action. 

I already had some concepts in mind. Dojo helped stress-test each idea, probing for weaknesses and challenging assumptions. It was like having a seasoned brand strategist available 24/7, one who never tired of asking “but what if?”

The Upmarket Challenge

When discussing our move from focusing just on SMEs to moving upmarket to larger businesses and enterprises it could take my positioning concept and quickly show how it could be brought to life for SME vs Upmarket and what would potentially resonate.

Through my interactions with DOJO AI, we realized what worked well for mid-market companies, lacked the gravitas needed for larger organizations.

The Power of Partnership

What made this process unique was DOJO AI’s role as co-pilot rather than autopilot. It never simply provided answers. Instead, it enhanced my thinking process, offering frameworks, challenging assumptions, and maintaining strategic rigor throughout our exploration.

When we worried about greenwashing risks, DOJO AI helped analyze the implications. When we wanted to know if it would still appeal to larger organizations but without alienating our existing SME customer base, it provided alternative phrasing. When it came time to test our thinking, it helped develop comprehensive customer interview discussion and stimulus guides.

Learning Through Iteration

The journey wasn’t linear. Each conversation with Dojo built on previous insights, creating a virtuous cycle of exploration, analysis, and refinement. It was like having a strategic partner with perfect memory, able to reference previous discussions and build on established thinking.

In fact, this blog is testament to this particular thread history being able to tie those threads together into one case study outline which I was then able to build upon that you are currently reading!

A New Model for Strategic Thinking

This experience has changed my view of AI’s role in strategic work. DOJO AI wasn’t just a tool - it was a thought partner that enhanced rather than replaced human strategic thinking. It helped structure our approach, challenge our assumptions, and maintain rigor throughout the process.

It’s a new understanding of how AI can support strategic work. Not by providing answers, but by helping us ask better questions and think more clearly about complex challenges.

As we prepare to test our positioning and value proposition with our ICP, along with a discussion guide that DOJO AI also helped build, I’m confident in the process that got us there. And I’m excited about continuing to work with DOJO AI as we refine and implement our strategy as they bring on board new dashboard features.

The future of strategic thinking might not be AI replacing human insight, but rather this kind of partnership - where technology enhances rather than replaces human creativity and strategic thinking. That’s certainly been my experience so far.

How DOJO AI became our strategic marketing co-pilot

Adam Boita, CMO of Ecologi

Guest Blog: ‘How DOJO AI became our strategic co-pilot’

Finding our space

I was looking to see how we evolve Ecologi’s positioning with our recent acquisition of Net Zero Now. What I didn’t expect was how an AI would become a valuable thinking partner in the process.

I started with our current positioning and value proposition: “Climate action you can trust - fund high quality, high integrity climate solutions.” It’s a positioning that continues to serve us well, helping build a community of 24,000+ businesses committed to taking climate action. But with the acquisition and our ambitions to move upmarket, we needed something more.

We’ve been trialling DOJO AI since it started but this is where it surprised me - becoming a strategic sparring partner. I already had done some deep competitor positioning analysis but it allowed me to quickly test other entirely different routes offering up other mapping alternatives and its ability to help visualize competitive positioning, looking at dimensions like leadership versus industry solutions, and platform completeness versus industry specificity.

While competitors clustered around either generic enterprise solutions or functional-led propositions around carbon accounting, sustainability data management we could own a more aspirational unique space using the combined USP of both Ecologi and Net Zero Now: sector-specific protocols combined with best-in-class climate action. 

I already had some concepts in mind. Dojo helped stress-test each idea, probing for weaknesses and challenging assumptions. It was like having a seasoned brand strategist available 24/7, one who never tired of asking “but what if?”

The Upmarket Challenge

When discussing our move from focusing just on SMEs to moving upmarket to larger businesses and enterprises it could take my positioning concept and quickly show how it could be brought to life for SME vs Upmarket and what would potentially resonate.

Through my interactions with DOJO AI, we realized what worked well for mid-market companies, lacked the gravitas needed for larger organizations.

The Power of Partnership

What made this process unique was DOJO AI’s role as co-pilot rather than autopilot. It never simply provided answers. Instead, it enhanced my thinking process, offering frameworks, challenging assumptions, and maintaining strategic rigor throughout our exploration.

When we worried about greenwashing risks, DOJO AI helped analyze the implications. When we wanted to know if it would still appeal to larger organizations but without alienating our existing SME customer base, it provided alternative phrasing. When it came time to test our thinking, it helped develop comprehensive customer interview discussion and stimulus guides.

Learning Through Iteration

The journey wasn’t linear. Each conversation with Dojo built on previous insights, creating a virtuous cycle of exploration, analysis, and refinement. It was like having a strategic partner with perfect memory, able to reference previous discussions and build on established thinking.

In fact, this blog is testament to this particular thread history being able to tie those threads together into one case study outline which I was then able to build upon that you are currently reading!

A New Model for Strategic Thinking

This experience has changed my view of AI’s role in strategic work. DOJO AI wasn’t just a tool - it was a thought partner that enhanced rather than replaced human strategic thinking. It helped structure our approach, challenge our assumptions, and maintain rigor throughout the process.

It’s a new understanding of how AI can support strategic work. Not by providing answers, but by helping us ask better questions and think more clearly about complex challenges.

As we prepare to test our positioning and value proposition with our ICP, along with a discussion guide that DOJO AI also helped build, I’m confident in the process that got us there. And I’m excited about continuing to work with DOJO AI as we refine and implement our strategy as they bring on board new dashboard features.

The future of strategic thinking might not be AI replacing human insight, but rather this kind of partnership - where technology enhances rather than replaces human creativity and strategic thinking. That’s certainly been my experience so far.

Wired magazine logo

WIRED Magazine Top 100 Startups

Wired magazine logo

WIRED Magazine Top 100 Startups

g2 logo

G2.com 4.9 out of 5 stars

g2 logo

G2.com 4.9 out of 5 stars

Join over 100+ brands
already growing with us.

Join over 100+ brands
already growing with us.

Start a demo

FAQ

Frequently asked questions

Frequently asked questions

What is DOJO AI?

DOJO is an intelligent marketing system that watches every channel continuously, builds a living knowledge graph of your brand's marketing reality, and deploys specialised agents that execute work autonomously before you've had to ask. Not a tool. Not a platform. A system. Every signal your brand produces flows in, every action feeds back, and the system compounds its understanding over time. Most marketing software gives you data. DOJO gives you a system of record, context, and execution: one place where everything is captured, connected, and acted on. Instead of switching between Google Ads, Meta, LinkedIn, GA4, and social dashboards, you get one intelligent system that shows you what's working across all channels - and tells you exactly what to do about it. Specialized AI agents analyze your campaigns 24/7, identify opportunities competitors miss, and help you move faster than companies 10x your size.

Who is DOJO built for?

DOJO is built for marketing teams that want to spend their time on decisions that require human judgment, not on tasks that don't. If your team is stretched across too many channels, too many tools, and too many reports, DOJO replaces the operational burden with a system that runs continuously and arrives with work already done. It's used by in-house marketing teams, agencies managing multiple client accounts, and founders who want the output of a full marketing department without the overhead of one.

Is DOJO suitable for marketing agencies?

Yes. Agencies are one of DOJO's core use cases. The system connects across multiple client accounts, automates reporting and content production, and runs campaign monitoring continuously — so account managers spend time on client relationships and strategy, not on manual tasks that don't require their judgment. DOJO builds a separate knowledge graph for each client, so every recommendation and every piece of content is grounded in that client's actual brand history, not generic best practice.

How does DOJO work with existing tools?

DOJO connects to your existing channels through proprietary connectors and a live web crawler. Google Ads, Meta, LinkedIn, your website, brand mentions, competitor movements — everything flows in automatically, with no manual pulls required. You don't have to replace your stack to use DOJO. The system reads your existing data, connects it, and builds context on top of it. Over time, that context becomes the foundation for every recommendation and every action DOJO takes on your behalf.DOJO builds a separate knowledge graph for each client, so every recommendation and every piece of content is grounded in that client's actual brand history, not generic best practice.

What ROI can I expect?

DOJO customers typically see measurable cost reductions and efficiency gains within the first 90 days, with outcomes compounding as the system builds context over time. Here's what customers have reported: 79% drop in cost per acquisition(Morningstar) 3x conversion volumein the same 23-day window (Morningstar) 40% drop in acquisition costs(Broadvoice) 15x faster marketing reporting(Ozone API) 3x more efficient Google Adsquarter over quarter (Ecologi) 290% increase in content output(Broadvoice) 20 hours saved per month, returned to strategy (Morningstar) The compounding effect matters here. The longer DOJO runs, the more context it builds, and the more precisely it acts. Early results are strong; they get better.

How does DOJO compare to HubSpot, Jasper, or other AI marketing tools?

Most AI marketing tools fall into one of two categories: workflow automation (HubSpot, Marketo, ActiveCampaign) that executes campaigns you set up, or content generation (Jasper, Copy.ai) that produces copy on demand. Both share the same limitation: they start from scratch every session. No memory of your brand history, your previous campaigns, or what your competitors have been doing. DOJO maintains a continuously updated knowledge graph of your entire marketing reality and runs specialised agents that read it daily, surface what needs attention, and execute work before you've asked. The longer DOJO runs, the more precisely it acts — because it compounds what it learns about your specific brand, market, and competitors. If you're evaluating options: Email and workflow automation: HubSpot, Klaviyo, Marketo AI content writing: Jasper, Copy.ai A system that watches every channel, builds brand context, and executes proactively: DOJO

Does AI marketing software actually improve over time, or does it reset every session?

Most AI marketing software resets every session. It has no memory of your brand, your campaigns, or what worked before. Every interaction starts from a blank slate. DOJO works differently. Every signal it captures, every workflow it runs, every recommendation it makes is fed back into the DOJO Graph. The system learns what works for your specific brand, in your specific market, against your specific competitors. It builds institutional knowledge that no other system carries. A team that's been using DOJO for six months has a system that understands their brand history, their campaign patterns, and their market in detail. That depth of context changes what the agents can do. The advantage grows every day the system runs, and it never stops running.

How does DOJO handle data security and privacy?

DOJO is built on enterprise-grade infrastructure with security and data privacy at its core. Your brand data, campaign history, and knowledge graph are kept entirely separate from other customers' data. For detailed information on data handling, storage, and compliance, see our Privacy Policy and Data Processing Agreement, or speak to our team directly when you book a demo.

Join over 100+ brands already growing with us.

Book a demo

Wired magazine logo

WIRED Magazine Top 100 Startups

Wired magazine logo

WIRED Magazine Top 100 Startups

g2 logo

G2.com 4.9 out of 5 stars

g2 logo

G2.com 4.9 out of 5 stars