Refine Labs Integrates DOJO AI to Power Faster, Clearer Brand-to-Revenue
Feb 6, 2026
Ciara Hopkins, VP Demand Generation at Refine Labs
The Context
Most B2B teams aren't short on tools.
They're short on clarity.
Data lives everywhere. Decisions move slowly. Brand, demand, and retention efforts operate in parallel but rarely in sync. That's the gap Refine Labs has spent years solving through strategy, experimentation, and systems thinking.
To push that work further, Refine Labs is partnering with DOJO AI, integrating its intelligence layer directly into how we plan, execute, and measure marketing programs.
Why This Partnership Exists
Refine Labs doesn't partner with software to add logos to slides. We partner when technology meaningfully improves how our teams and clients operate.
DOJO gives us a centralized way to:
See what's actually happening across channels without stitching dashboards together
Move from analysis to action faster
Reduce lag between insight and execution
That matters when marketing teams are under pressure to show impact, not activity.
What This Changes for Clients
With DOJO embedded into our workflows, clients get:
Faster decision cycles
Less time reconciling data. More time acting on it.
Clearer prioritization
Brand signals, demand performance, and customer behavior viewed together instead of in silos.
More confident investment decisions
Better visibility into what's driving momentum vs. what's just creating noise.
This isn't about automation for its own sake. It's about giving experienced teams better inputs so they can do better work.
Early Signals From Adoption
Teams using DOJO alongside Refine Labs' approach are already seeing:
Shorter planning and campaign launch timelines
Improved efficiency in paid and content programs
Stronger alignment between brand activity and downstream demand performance
The common theme isn't "AI did the work."
It's that good teams got clearer faster.
How This Supports Brand Demand Expand
Brand
Stronger visibility into brand signals across channels helps teams understand what's landing and where perception is shifting.
Demand
Unified performance insights remove internal debate and speed up optimization across search, content, and paid programs.
Expand
Clearer patterns in customer behavior help teams spot retention and expansion opportunities earlier, before revenue is at risk.
DOJO supports the system.
Refine Labs drives the strategy.
About Refine Labs
Refine Labs is a B2B growth agency helping mid-market and enterprise companies build efficient, scalable growth engines through brand clarity, demand capture, and customer expansion.
About DOJO AI
DOJO AI is a marketing intelligence platform designed to unify data and surface actionable insights across the modern B2B marketing stack.
The Context
Most B2B teams aren't short on tools.
They're short on clarity.
Data lives everywhere. Decisions move slowly. Brand, demand, and retention efforts operate in parallel but rarely in sync. That's the gap Refine Labs has spent years solving through strategy, experimentation, and systems thinking.
To push that work further, Refine Labs is partnering with DOJO AI, integrating its intelligence layer directly into how we plan, execute, and measure marketing programs.
Why This Partnership Exists
Refine Labs doesn't partner with software to add logos to slides. We partner when technology meaningfully improves how our teams and clients operate.
DOJO gives us a centralized way to:
See what's actually happening across channels without stitching dashboards together
Move from analysis to action faster
Reduce lag between insight and execution
That matters when marketing teams are under pressure to show impact, not activity.
What This Changes for Clients
With DOJO embedded into our workflows, clients get:
Faster decision cycles
Less time reconciling data. More time acting on it.
Clearer prioritization
Brand signals, demand performance, and customer behavior viewed together instead of in silos.
More confident investment decisions
Better visibility into what's driving momentum vs. what's just creating noise.
This isn't about automation for its own sake. It's about giving experienced teams better inputs so they can do better work.
Early Signals From Adoption
Teams using DOJO alongside Refine Labs' approach are already seeing:
Shorter planning and campaign launch timelines
Improved efficiency in paid and content programs
Stronger alignment between brand activity and downstream demand performance
The common theme isn't "AI did the work."
It's that good teams got clearer faster.
How This Supports Brand Demand Expand
Brand
Stronger visibility into brand signals across channels helps teams understand what's landing and where perception is shifting.
Demand
Unified performance insights remove internal debate and speed up optimization across search, content, and paid programs.
Expand
Clearer patterns in customer behavior help teams spot retention and expansion opportunities earlier, before revenue is at risk.
DOJO supports the system.
Refine Labs drives the strategy.
About Refine Labs
Refine Labs is a B2B growth agency helping mid-market and enterprise companies build efficient, scalable growth engines through brand clarity, demand capture, and customer expansion.
About DOJO AI
DOJO AI is a marketing intelligence platform designed to unify data and surface actionable insights across the modern B2B marketing stack.