Refine Labs Integrates DOJO AI to Power Faster, Clearer Brand-to-Revenue

Ciara Hopkins, VP Demand Generation at Refine Labs

Adclear and DOJO AI partnership graphic: 'Close the loop on agentic marketing. Compliance at the speed of creation.'

The Context

Most B2B teams aren’t short on tools.

They’re short on clarity.

Data lives everywhere. Decisions move slowly. Brand, demand, and retention efforts operate in parallel but rarely in sync. That’s the gap Refine Labs has spent years solving through strategy, experimentation, and systems thinking.

To push that work further, Refine Labs is partnering with DOJO AI, integrating its intelligence layer directly into how we plan, execute, and measure marketing programs.

Why This Partnership Exists

Refine Labs doesn’t partner with software to add logos to slides. We partner when technology meaningfully improves how our teams and clients operate.

DOJO gives us a centralized way to:

  • See what’s actually happening across channels without stitching dashboards together

  • Move from analysis to action faster

  • Reduce lag between insight and execution

That matters when marketing teams are under pressure to show impact, not activity.

What This Changes for Clients

With DOJO embedded into our workflows, clients get:

Faster decision cycles
Less time reconciling data. More time acting on it.

Clearer prioritization
Brand signals, demand performance, and customer behavior viewed together instead of in silos.

More confident investment decisions
Better visibility into what’s driving momentum vs. what’s just creating noise.

This isn’t about automation for its own sake. It’s about giving experienced teams better inputs so they can do better work.

Early Signals From Adoption

Teams using DOJO alongside Refine Labs’ approach are already seeing:

  • Shorter planning and campaign launch timelines

  • Improved efficiency in paid and content programs

  • Stronger alignment between brand activity and downstream demand performance

The common theme isn’t “AI did the work.”
It’s that good teams got clearer faster.

How This Supports Brand Demand Expand

Brand
Stronger visibility into brand signals across channels helps teams understand what’s landing and where perception is shifting.

Demand
Unified performance insights remove internal debate and speed up optimization across search, content, and paid programs.

Expand
Clearer patterns in customer behavior help teams spot retention and expansion opportunities earlier, before revenue is at risk.

DOJO supports the system.
Refine Labs drives the strategy.

About Refine Labs

Refine Labs is a B2B growth agency helping mid-market and enterprise companies build efficient, scalable growth engines through brand clarity, demand capture, and customer expansion.

About DOJO AI

DOJO AI is a marketing intelligence platform designed to unify data and surface actionable insights across the modern B2B marketing stack.

Refine Labs Integrates DOJO AI to Power Faster, Clearer Brand-to-Revenue

Ciara Hopkins, VP Demand Generation at Refine Labs

Adclear and DOJO AI partnership graphic: 'Close the loop on agentic marketing. Compliance at the speed of creation.'

The Context

Most B2B teams aren’t short on tools.

They’re short on clarity.

Data lives everywhere. Decisions move slowly. Brand, demand, and retention efforts operate in parallel but rarely in sync. That’s the gap Refine Labs has spent years solving through strategy, experimentation, and systems thinking.

To push that work further, Refine Labs is partnering with DOJO AI, integrating its intelligence layer directly into how we plan, execute, and measure marketing programs.

Why This Partnership Exists

Refine Labs doesn’t partner with software to add logos to slides. We partner when technology meaningfully improves how our teams and clients operate.

DOJO gives us a centralized way to:

  • See what’s actually happening across channels without stitching dashboards together

  • Move from analysis to action faster

  • Reduce lag between insight and execution

That matters when marketing teams are under pressure to show impact, not activity.

What This Changes for Clients

With DOJO embedded into our workflows, clients get:

Faster decision cycles
Less time reconciling data. More time acting on it.

Clearer prioritization
Brand signals, demand performance, and customer behavior viewed together instead of in silos.

More confident investment decisions
Better visibility into what’s driving momentum vs. what’s just creating noise.

This isn’t about automation for its own sake. It’s about giving experienced teams better inputs so they can do better work.

Early Signals From Adoption

Teams using DOJO alongside Refine Labs’ approach are already seeing:

  • Shorter planning and campaign launch timelines

  • Improved efficiency in paid and content programs

  • Stronger alignment between brand activity and downstream demand performance

The common theme isn’t “AI did the work.”
It’s that good teams got clearer faster.

How This Supports Brand Demand Expand

Brand
Stronger visibility into brand signals across channels helps teams understand what’s landing and where perception is shifting.

Demand
Unified performance insights remove internal debate and speed up optimization across search, content, and paid programs.

Expand
Clearer patterns in customer behavior help teams spot retention and expansion opportunities earlier, before revenue is at risk.

DOJO supports the system.
Refine Labs drives the strategy.

About Refine Labs

Refine Labs is a B2B growth agency helping mid-market and enterprise companies build efficient, scalable growth engines through brand clarity, demand capture, and customer expansion.

About DOJO AI

DOJO AI is a marketing intelligence platform designed to unify data and surface actionable insights across the modern B2B marketing stack.

Wired magazine logo

WIRED Magazine Top 100 Startups

Wired magazine logo

WIRED Magazine Top 100 Startups

g2 logo

G2.com 4.9 out of 5 stars

g2 logo

G2.com 4.9 out of 5 stars

Join over 100+ brands
already growing with us.

Join over 100+ brands
already growing with us.

Start a demo

FAQ

Frequently asked questions

Frequently asked questions

What is DOJO AI?

DOJO is an intelligent marketing system that watches every channel continuously, builds a living knowledge graph of your brand's marketing reality, and deploys specialised agents that execute work autonomously before you've had to ask. Not a tool. Not a platform. A system. Every signal your brand produces flows in, every action feeds back, and the system compounds its understanding over time. Most marketing software gives you data. DOJO gives you a system of record, context, and execution: one place where everything is captured, connected, and acted on. Instead of switching between Google Ads, Meta, LinkedIn, GA4, and social dashboards, you get one intelligent system that shows you what's working across all channels - and tells you exactly what to do about it. Specialized AI agents analyze your campaigns 24/7, identify opportunities competitors miss, and help you move faster than companies 10x your size.

Who is DOJO built for?

DOJO is built for marketing teams that want to spend their time on decisions that require human judgment, not on tasks that don't. If your team is stretched across too many channels, too many tools, and too many reports, DOJO replaces the operational burden with a system that runs continuously and arrives with work already done. It's used by in-house marketing teams, agencies managing multiple client accounts, and founders who want the output of a full marketing department without the overhead of one.

Is DOJO suitable for marketing agencies?

Yes. Agencies are one of DOJO's core use cases. The system connects across multiple client accounts, automates reporting and content production, and runs campaign monitoring continuously — so account managers spend time on client relationships and strategy, not on manual tasks that don't require their judgment. DOJO builds a separate knowledge graph for each client, so every recommendation and every piece of content is grounded in that client's actual brand history, not generic best practice.

How does DOJO work with existing tools?

DOJO connects to your existing channels through proprietary connectors and a live web crawler. Google Ads, Meta, LinkedIn, your website, brand mentions, competitor movements — everything flows in automatically, with no manual pulls required. You don't have to replace your stack to use DOJO. The system reads your existing data, connects it, and builds context on top of it. Over time, that context becomes the foundation for every recommendation and every action DOJO takes on your behalf.DOJO builds a separate knowledge graph for each client, so every recommendation and every piece of content is grounded in that client's actual brand history, not generic best practice.

What ROI can I expect?

DOJO customers typically see measurable cost reductions and efficiency gains within the first 90 days, with outcomes compounding as the system builds context over time. Here's what customers have reported: 79% drop in cost per acquisition(Morningstar) 3x conversion volumein the same 23-day window (Morningstar) 40% drop in acquisition costs(Broadvoice) 15x faster marketing reporting(Ozone API) 3x more efficient Google Adsquarter over quarter (Ecologi) 290% increase in content output(Broadvoice) 20 hours saved per month, returned to strategy (Morningstar) The compounding effect matters here. The longer DOJO runs, the more context it builds, and the more precisely it acts. Early results are strong; they get better.

How does DOJO compare to HubSpot, Jasper, or other AI marketing tools?

Most AI marketing tools fall into one of two categories: workflow automation (HubSpot, Marketo, ActiveCampaign) that executes campaigns you set up, or content generation (Jasper, Copy.ai) that produces copy on demand. Both share the same limitation: they start from scratch every session. No memory of your brand history, your previous campaigns, or what your competitors have been doing. DOJO maintains a continuously updated knowledge graph of your entire marketing reality and runs specialised agents that read it daily, surface what needs attention, and execute work before you've asked. The longer DOJO runs, the more precisely it acts — because it compounds what it learns about your specific brand, market, and competitors. If you're evaluating options: Email and workflow automation: HubSpot, Klaviyo, Marketo AI content writing: Jasper, Copy.ai A system that watches every channel, builds brand context, and executes proactively: DOJO

Does AI marketing software actually improve over time, or does it reset every session?

Most AI marketing software resets every session. It has no memory of your brand, your campaigns, or what worked before. Every interaction starts from a blank slate. DOJO works differently. Every signal it captures, every workflow it runs, every recommendation it makes is fed back into the DOJO Graph. The system learns what works for your specific brand, in your specific market, against your specific competitors. It builds institutional knowledge that no other system carries. A team that's been using DOJO for six months has a system that understands their brand history, their campaign patterns, and their market in detail. That depth of context changes what the agents can do. The advantage grows every day the system runs, and it never stops running.

How does DOJO handle data security and privacy?

DOJO is built on enterprise-grade infrastructure with security and data privacy at its core. Your brand data, campaign history, and knowledge graph are kept entirely separate from other customers' data. For detailed information on data handling, storage, and compliance, see our Privacy Policy and Data Processing Agreement, or speak to our team directly when you book a demo.

Join over 100+ brands already growing with us.

Book a demo

Wired magazine logo

WIRED Magazine Top 100 Startups

Wired magazine logo

WIRED Magazine Top 100 Startups

g2 logo

G2.com 4.9 out of 5 stars

g2 logo

G2.com 4.9 out of 5 stars